'Commercial considerations may have coloured the second movement of the storytelling,' director Kannan Iyer explains.
The film's lead actors -- Emraan Hashmi and Huma Qureshi -- accompanied Ekta.
It's a highly original film in its approach and a strikingly ambitious effort for the genre.
Here's a look at the hits and misses at the box office this week.
From superheroes and aliens to witches, ghosts and shape-shifting mutants, these 10 Bollywood women prove that supernatural powers come in all shades of mischief, menace and magic.
Before Awarapan 2 tests his comeback, we revisit the 10 films that made Emraan Hashmi the ultimate frontbencher favourite.
From psychological mind-benders to folklore nightmares and zombie comedies, these 10 Hindi horror films prove Bollywood has produced far more than just things that go bump in the night.
Watch the trailer and tell us!
Ek Thi Daayan lead stars put up a spooky performance at the film's official launch.
Huma Qureshi's powerhouse prowess isn't limited to author backed roles. The lady can sure burn the dance floor. Sukanya Verma gives you proof.
Sukanya Verma quizzes you to find out just how much you know about the movies.
Sukanya Verma quizzes you to find out just how much you know about the movies.
Sukanya Verma quizzes you to find out just how much you know about the movies.
Sukanya Verma quizzes you to find out just how much you know about the movies.
Sukanya Verma quizzes you to find out just how much you know about the movies.
The actress will kick off Ekta Kapoor's new TV series, Ek Thi Naayka, this weekend.
The actor sought blessings a day before the release of his new film, Ek Thi Daayan.
Pooja Gor talks about her stint in Ek Thi Naayika, to be aired this weekend.
Sukanya Verma quizzes you to find out just how much you know about the movies.
Sukanya Verma quizzes you to find out just how much you know about the movies.
Meet the Daayan from Ek Thi Daayan -- Konkona Sen Sharma, Kalki Koechlin and Huma Qureshi.
'Yes, my son will watch Raja Natwarlal. I'll just cover his eyes when the kissing comes around so that he doesn't go, 'Wait, that's not mom,' Emraan Hashmi gets candid with Sonil Dedhia.
Lootera stars unveil the film's first trailer.
Sukanya Verma quizzes you to find out just how much you know about the movies.
Emraan Hashmi is in his fine form as he gave a brilliant performance in his latest film Ek Thi Dayan.
The shoot is currently on in Punjab.
Sukanya Verma challenges you to find out just how much you know about Hindi movies.
Here are some of the formidable female spirits of Bollywood.
Ek Thi Daayan will release on April 19.
Ekta Kapoor and Vishal Bhardwaj launch their new show, Ek Thhi Naayka.
Earlier, the late Rishi Kapoor had been roped in to play the father while Ranbir Kapoor -- who shares his birthday with Abhinav -- was to play Bindra.
...But ends up being oddly moving, says Sreehari Nair.
Friends and colleagues console Vishal Bhardwaj who lost his mother on Sunday.
Are Emraan Hashmi's thrillers popular?
After impressing with his cop act in Mumbai Saga, Emraan Hashmi returns to his favourite genre -- the suspense thriller -- with Chehre.
When done well, these horror movies do pretty well at the box office.
The biopic will be directed by Kannan Iyer.
'Yes, my son will watch Raja Natwarlal. I'll just cover his eyes when the kissing comes around so that he doesn't go, 'Wait, that's not mom,' Emraan Hashmi gets candid with Sonil Dedhia.
Where the larger-than-life villain hogged the show by hurting the hero or throwing hurdles in his path, the role of his female counterpart has evolved from seductive sidekick to she-devil.
It goes way beyond a fantastic team!
